Area Manager Programme


Meet our Area Managers

From meetings at the local RDC through to mentoring colleagues, life as an Area Manager is incredibly busy, but wonderfully rewarding. Of course, our "Year Like No Other" provides a great insight into what you’ll be doing throughout your first year. But what is life really like when you’re in charge? Well, who better to tell you than our actual Area Managers? And you can read all about them below.


"There’s always something 

happening at Aldi. 

You’re learning 

every day.” 



Area Manager

- University of Birmingham

- International Relations Degree

- Joined Aldi in 2014

When I saw how structured the Area Manager programme was, it gave me a real focus. I know it’s Aldi’s advertising strapline, but every day really has been amazing. I don’t know of any other graduate programme where you’re responsible for millions of pounds within 18 months or less. You’re shown the task, told how to do it and then you have to complete it to a really high standard. It’s quite defining how you react to that; how you summon up the confidence and self-belief to achieve great things. You need to be a strong leader but also learn from the support of the bigger family: your mentor, your team, your Store Operations Director. Everyone’s working hard to help you achieve your best.


There’s always something different going on at Aldi. Even now, three and half years into my role, I have to deal with things I’ve never come across before. I’m still developing all of the time. You do have to be resilient though, because things can go wrong. But that’s natural. It’s about what you learn from the experiences and how you move forward.

"The Industrial Placement

Programme was a  

fantastic introduction

to life as an Area




Area Manager

- University of Birmingham

- Business Management Degree

- Joined Aldi in 2016

Having completed an Industrial Placement at Aldi it really helped me when I was successful in securing a place on the Area Manager Programme. It allowed me to have an even better overview of the whole business as well as a broader knowledge of the different levels of Aldi, and I built really valuable relationships. You realise quickly that everyone is there for each other, regardless of their position. There hasn’t been a single day where I’ve felt on my own. For example, during my first Christmas as an Area Manager, my Store Operations Director called and visited me a lot more than usual to make sure that I was succeeding. It was our busiest period of the year, so the support at that time was really crucial for me.  


I love how diverse, challenging and exciting my role is as an Area Manager. But I also like having a real impact on the business. When I make a decision that improves my area, it has the chance to go across the whole of the UK. In fact, Aldi always encourage you to bring your own ideas to the table. My advice to anyone looking to do either an Industrial Placement Programme or the Area Manager Programme is just be yourself. I know it sounds cliché. But it’s so important. Everyone is different at Aldi, and that’s why it works. So make sure your personality shines through. 

"I'm leading

my teams

to succeed."



Area Manager

- University of Birmingham

- History Degree

- Joined Aldi in 2016

As an Army Officer, I used to manage teams of around 30 people all over the world, from Afghanistan to Kenya. It’s a different context of course, but both the Army and Aldi require similar skills. You need to be a great leader, who can get the best out of your team, but there’s also the communication side of things. The ability to convey a message with confidence and conviction, and that transfers really well at Aldi. Also, in the Army, I learned how to get things done very quickly and accurately, so as you can imagine that’s invaluable in a fast-paced, retail environment.

When I left the Army, I wanted a leadership role that offered more autonomy. Aldi certainly offered that. I also loved the fact that I would be able to make a real impact on my own area of stores. All with a bit more stability than I had before. Plus, the training was amazing. It taught me how to be more agile in my leadership style. The company culture, the structure, the ambition, it’s all really appealing. I get to make pretty big calls that affect the direction of my stores, but the support is incredible. It’s because we all have the same drive to make things better. 

"You need to

come with a

passion for people

and delivering results."



Area Manager

- Manchester Metropolitan University

- Biological and Biomedical Psychology Degree

- Joined Aldi 2017

I used to be a manager at quite a well-known retailer for about seven-and-a-half years. So applying for Aldi was a big step for me – I was actually quite apprehensive at first. But I’m so glad I did. Yes, it can be challenging, but the sense of achievement and reward you get from the business is fantastic. Plus, the training and support helps you take on any challenge. Aldi’s such an amazing place to be – particularly as an Area Manager. If you’re looking for responsibility and autonomy, you definitely get it here.


Having previously been a manager, I already had a lot of experience. But the structured training plan put me through so many different scenarios that really enhanced my leadership skills. The main thing that I learnt was how to tailor my approach. You work with so many people, all with different experiences, strengths and development needs. I now know how to get the right results from every one of my colleagues, in the best way possible.

Can't wait any longer? Go for it. You should be aware that we may ask you to consider working in a location other than your initial preference. 


The application window for our Bolton, Goldthorpe, Chelmsford and Swindon regions is now closed until September 2021.


The application window for all our other regions is now open.