Customer Service

About Us

Aldi is proud to have a loyal customer base. But we’re winning new customers all the time through price and quality. Customer Services is the key to keeping them, ensuring that we deliver the highest possible service to every individual who comes into contact with Aldi. We even work with many different areas across the business such as Buying, Quality Assurance and Stores to ensure our information can be utilised from every angle.


Things feel different here. We don’t have 101 processes that you’re expected to stick to. We want our people to be ‘Customer Champions’, doing what’s best for the customer by going that little bit further. You have room to manoeuvre, more flexibility, more head space to change things quickly and get the best possible results for our customers.

There are around 100 colleagues in this team which makes it one of the largest within Head Office. But as Aldi grows, it naturally follows that this team must grow too. We look for great communicators with integrity, passion and adaptability. The kind of people who know what it takes to keep every customer smiling.

What kind of roles are there?

We have a Director who heads up the department, supported by Customer Service Manager, Team Leaders and Advisors. Team Leaders typically have a background as an Advisor, but are now performing at a more senior level. Customer Service Advisors look after all the online, telephone and postal correspondence we receive from customers every day. To make sure we respond to all our customers quickly and efficiently, we have specific targets that we work towards. 

Customer Service Team Leader

Customer Service Team Leader

This is a very busy, responsible role that provides support to the Customer Service Manager. Managing Customer Service systems and processes, you’ll be relied on to ensure an efficient and co-operative working environment where everyone’s performing to the best of their ability. 

Your main priority will be to keep your team motivated and driven with your positive, can-do attitude. Under your guidance, your team will always go that little bit further for customers. They’ll treat every query with patience and understanding, find a solution and leave customers with the very best impression of Aldi.

As Team Leader roles go, you’ll find a great deal of freedom to do what it takes to keep customers coming back to our stores. You’ll recommend any changes to the way we do things and escalate any complaints that regularly occur. You’ll also act as a valuable link between our customers and the rest of Aldi, feeding key information back through the business that will help us improve our offering even more.


  • £31,040 rising in increments to £36,245 in year 5
  • 5 weeks’ annual leave plus Bank Holidays   
  • Full training provided   
  • Company pension after 4 years   
  • Company sick pay scheme   
  • Company maternity, paternity and adoption leave after 2 years   
  • Long service awards
Customer Service Advisor

Customer Service Advisor

Reporting to the Customer Service Team Leader, you’ll provide the very best service to our customers, using all your training, knowledge and initiative.  

It’s a role that’s full of variety. The way our Advisors communicate with customers has massively changed over the past few years. As well as letters and phone calls, you’ll be responding to emails and social media postings, during and after the sale. 

Success relies on your ability to really understand the needs and experiences of each customer and treat them as an individual. Then you’ll need to inject your own personality into each and every call or email so that the customer has no doubt they’re getting the kind of treatment they’ve come to expect from Aldi. Always, your goal will be to give our customers a great impression, and keep them coming back for more

The role is a full time position covering 40 hours across the week.  The department is operational Monday - Saturday 8am-8pm and 10-4pm on Sunday so weekend working will also be required.


  • £11.93 per hour rising in increments to £14.48 in year 5
  • Five-day/40-hour week/Flexi shifts across Monday-Sunday
  • 4 weeks’ annual leave plus Bank Holidays rising to 5 weeks’ annual leave plus Bank Holidays after 2 years   
  • Full training provided   
  • Company sick pay scheme   
  • Company maternity, paternity and adoption leave after 2 years   
  • Long service awards


We’re good at lots of things at Aldi, but we’re particularly good at looking after our people. Yes, you’ll need to work hard and we expect you to be committed (you know, turning up on time, working hard, that sort of thing) but we’ll make every effort to show our appreciation. That’s why we offer the following benefits:

Market-leading package

Yes, the rumours are true: we pay incredibly well. But in return, we’ll ask a lot of you. That’s why we want you to feel looked after.

Nice working environment

Fresh. Energised. Attractive. Those are just some of the terms you could use to describe where you’ll work. It’s the kind of place where you can do great things. A place where your ideas will be heard and you’ll have the freedom to put them into action.

Excellent work-life balance

We always make sure our people have a great work-life balance. Plenty of time off, fantastic benefits and some decent salaries to holiday in style.

Great opportunities to develop

At Aldi we’ll value you for what you can do, rather than where you’ve come from. So we’ll accept, recognise and often implement your ideas and recognise your contribution.

Meet our Customer Service Team

Chances are, if you get in contact with Aldi you might have a chat with one of these lovely people. Find out why they enjoy looking after our customers and where you might fit in. 

Amy Brooks

Customer Service Manager


Did you know... our Customer Services team log around 940,000 calls, emails and letters from customers every year. 


We’re delighted that you’d like to apply. It’s pretty competitive so make sure you’ve done your homework and that you’re primed and ready to demonstrate your skills.